Social Media Recruiting
Social media has become an established and popular mechanism for recruiters and job seekers. LinkedIn, Twitter and Facebook have been competing to be the number one social recruiting platform; however, Facebook is currently the frontrunner in this race. According to a Jobvite survey mentioned in recruitingtrends.com, 52 percent of job seekers are using Facebook to find work, a four percent increase from 2011. LinkedIn is in second place with 38 percent of job seekers using it to find work, an increase of eight percent from 2011. Twitter is used by 34 percent, also an increase of eight percent since last year.
LinkedIn is known to be a strictly professional social media platform, so it is interesting to observe that more job seekers are choosing Facebook to find work. There are a few features that set Facebook apart from the competition, for starters, Facebook provides a unique edge that other social media sites may not offer as it has the capability to target white collar and blue collar workers, LinkedIn users are generally more professional workers. Another advantage of Facebook is that it has the largest number of users, that’s 900 million monthly users to be exact, much higher than LinkedIn’s 175 million members.
A large candidate pool translates into a better opportunity to fill jobs and more people that can refer others for jobs. An ongoing trend is for companies to use monetary rewards to incentivize employees to refer their friends for open positions. According to TechJournal.com, people have an average of 150 social network contacts, so a company of 100 could have a social recruiting reach of 15,000 direct contacts, and 2.25 million second-degree connections. A large number of social media connections, followers or “friends” equates to an increased number of people you can refer to a position and employers really like that potential. More than a third of employers offer referral bonuses, so employees have no reason not to leverage their social networks.
Facebook also boasts a newly acquired recruiting solution by Work4Labs, a leader in Facebook recruitment technology. September 2012 marked the launch of a free version of the Work For Us recruiting products, designed for small to mid-size businesses. The functionality of these tools allows recruiters to create branded corporate career sites, post jobs and view candidate tracking analytics with ease. The products may also be further customized through paid subscriptions. Other job posting and recruiting applications exist and are becoming more popular with companies anxious to capitalize on the free Facebook capabilities. 2013 is likely to bring innovative recruiting approaches from Facebook’s competitors.
Which social recruiting platform do you use to find jobs?