A good website is important for any company, but when you put thousands of people to work each year and support more than 250 client sites, it’s imperative. So, in 2021, Staff Management | SMX sought to review and update its website to improve user experience and help connect more people with work during an essential and volatile time.
That work earned Staff Management | SMX top honors in the 2021 Best in Biz Awards. The company was named a Gold Award winner in the Website of the Year category for the new site, which fits current business offerings and brand voice and provides more locations for people to interact and learn about the business.
Through the redesign, the website added a new chat feature that allows prospective employees and customers to receive answers to questions immediately. The site features a new, more modern color scheme that is both eye-catching and reflects the versatility of the business, as well as improved navigation and mobile access, more accessibility features, improved security and a quicker customer experience. Thanks to the redesign, website traffic increased 65% over 2020, page views increased 92% and the amount of time people spent on the pages increased 32%.
Best in Biz Awards is an independent business award program judged each year by prominent editors and reporters from top-tier publications in North America. Best in Biz Awards 2021 honors were conferred in 100 different categories, including Company of the Year, Most Resilient Company, Fastest-Growing Company, Most Innovative Company, Best Place to Work, Customer Service Department, Executive of the Year, Finance Executive, HR Executive, Most Innovative Product, Enterprise Product, Best New Product, App, CSR Program, Environmental Program, Website and Newsletter of the Year.
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